InnovationAus.com is an independent publisher of high-quality journalism. We produce bespoke multimedia content on behalf of partners.

Our reporting covers the state and federal policies and programs that help underpin the commercial development of Australia’s tech industry.

We focus on the opportunities that align with the Australian Government’s strategic industry priorities – from advanced manufacturing to critical minerals and renewable energy, and AgriTech to cybersecurity and Defence.

Online and in person, InnovationAus.com builds high-value audiences that drive conversations and influence across government policymakers, business leaders, and top tier researchers.

InnovationAus.com endeavours to provide independent, honest, fair, and accurate news reporting and commentary on public policy and business innovation related to the Australian tech and innovation sectors to the highest integrity.

InnovationAus.com is a part of Hello Espresso, an independent and diversified communications company. InnovationAus is a separate entity within the group both from a commercial and operational perspective. It maintains its own contractual relationships with suppliers and clients.

In an aim to uphold the highest editorial integrity, below is a guide of InnovationAus.com’s editorial policy:

Please do not send us unsolicited embargoed media releases. We will not agree to embargoes unless;

1. it has been specifically agreed to by phone or in email with the editor and
2. there is genuine news value to the story and it holds some complexity or nuance that requires an advance briefing or discussion

For more information about our editorial policy or for other editorial enquiries, including sharing media releases and story ideas, please direct it to Editorial Director, James Riley at james@innovationaus.com

Bespoke content developed as part of a commercial strategic partnership will be clearly identified. It will always meet editorial guidelines, with the baseline benchmark that it provides value to our readers and partners, and that it contributes to the national policy discussion.

For information on advertising or sponsored content, please contact: corrie@innovationaus.com

Corrie McLeod is a publisher and corporate strategic advisor with 25 years of specialist expertise across the B2B tech industry and the broad innovation ecosystem.

She is Chief Executive Officer for Hello Espresso, the holding entity for a group of companies comprising InnovationAus.com, Innovation Advisory Pty Ltd, and Espresso Communications and oversees the strategic direction and commercial operations across the group.

A communications industry veteran in a fast-changing media landscape, Corrie founded Espresso Communications in 2004 before expanding into publishing eight years ago as founder and publisher of InnovationAus.com in 2015.

Espresso Communications continues to provide media and marketing services to a diverse group of local and international B2B clients, with specialist expertise in cybersecurity and emerging technologies.

InnovationAus.com has established itself as the independent voice of the Australian tech industry, reporting broadly on public policy and business innovation. While covering issues across Australia, InnovationAus.com maintains offices in Sydney, and in the Parliamentary Press Gallery in Canberra.

Corrie provides advisory services to local and international tech companies through Innovation Advisory Pty Ltd, having developed a niche in helping challenger brands and newly arrived technology leaders to better understand the business and regulatory landscape in Australia. She also leads the organisation’s relationship with the Space Communications Alliance.

James has a 30-year history as a technology reporter in Australia and Asia, across newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek, and has worked on editorial floors at various times in Sydney, Melbourne, Canberra (Press Gallery), Adelaide and Hong Kong.

He also co-founded the pan-Asia monthly print magazine The Dataphile in Hong Kong in 1993 at the birth of the World Wide Web.

As the Editorial Director, James sets the tone and direction of InnovationAus.com reporting, as well as advising on building programs for business roundtables and bespoke events. James is responsible for building the InnovationAus.com Editorial Advisory Board, and regularly moderates roundtable business lunches, panels and industry forums.

James has a specific interest in industry development policy as it relates to the Australian technology sector.

Justin Hendry is the editor of InnovationAus.com. Prior to joining in August 2022, Justin spent more than five years at iTnews, leading its coverage of government IT, first as a journalist and then as deputy editor. He was awarded the ASG Excellence in IT Journalism Award from the National Press Club in 2022 for his reporting on data sovereignty and cyber security issues. Justin has also previously worked for public sector IT research house Intermedium.

Joseph has covered Australian business and government technology as a journalist and editor for Which-50.com, where he worked across several issues including cloud computing, data privacy, digital marketing, sustainability and digital accessibility. Joseph was awarded best new journalist at the 2020 IT Journalism Awards where he was also runner up for best technology issues journalist. His work has also appeared in the AFR, and Government News.

Brandon How is InnovationAus.com’s Federal Parliamentary Press Gallery reporter in Canberra and was previously based in Perth. He graduated from the Australian National University at the end of 2021 with a Bachelor of Politics, Philosophy, and Economics. He was recently a finalist for Best New Journalist at the IT Journalism Awards 2023. His reporting interests include critical minerals, hydrogen, the battery value chain, and international trade, among others.

With over 30 years’ experience as a graphic designer, including 10 years as Art Director for TIME Magazine, Michelle’s expertise in the field extends across a wide range of disciplines, including corporate branding & marketing, editorial & magazine design, picture editing & art direction for all manner of print and digital communications.

Michelle’s skills in corporate branding and helping to establish, reinforce, or even redefine brand identity, are highly prized and sought after, so we are delighted to be able to provide those to our clients.

Providing corporate and editorial work for both print and the web, Michelle draws from her vast experience and always provides a personalized service and attention to detail that so often makes the difference between good design and great design. Above all, her work is about ideas; ideas that engage with the people you want to reach.

An award-winning communications specialist with over 16 years of international journalism and marketing experience. Prior to joining InnovationAus – where she translates big picture ideas and concepts into webinars, podcasts and live events – Sarah drove BESydney's communication objectives; and was the Deputy Editor of two B2B magazines at the largest events industry publisher in the UK.

Sarah taps into this vast experience to provide strategic communications across InnovationAus' portfolio of activity to ensure messages are clear no matter the intended audience. She is a committed and results-driven communications and marketing professional who enjoys the strategy behind InnovationAus.com's vision to deliver desired results.

Emily acts as invaluable team support at InnovationAus.com, thriving in our fast-paced environment with a knack for prioritising, time management and coordinating people and projects to achieve goals and targets. A dedicated and focused administrator, Emily operates with strong communication and organisational skills and a high sense of urgency.

She is flexible, hard-working and has developed an excellent understanding of the local tech communications landscape. Emily continues to develop her skills in marketing and project management, demonstrating a natural capability in both these areas.

Becky is InnovationAus.com’s in-house social media expert. With a strong understanding of each of the major social platforms, Becky can quickly comprehend the unique selling point of a business or individual and provide solid recommendations on how to meet their objectives. She has a proven track record of increasing followers and engagement for a variety of organisations and influencers.

Becky is also a Junior Producer and plays a supporting role to InnovationAus.com’s production team on multimedia content, virtual events and in-person roundtable discussions, forums, panels, in-studio productions and our large-scale flagship events.