IP - Your Business Here And Abroad

Tuesday, 23 August, 2016
16 Mountain Street, Ultimo


IP - Your Business Here And Abroad

Tuesday, 23 August, 2016
16 Mountain Street, Ultimo


IP - Your Business Here And Abroad

Tuesday, 23 August, 2016
16 Mountain Street, Ultimo

Getting smart about the management and protection of intellectual property in the 21st Century is a business no-brainer. And there are no shortcuts. This is the stuff you need to know. Most start-ups and small to medium-sized businesses operating in the tech space will tell you instinctively that IP is a top-line priority. But they won’t be able to tell you precisely what IP they hold, or how they manage it.

This is IP for prosperity. It is an intensely practical breakfast-to-mid-morning session that outlines where the value is in the various models of IP and the most effective ways to manage its value. Intellectual Property issues are not as complicated as many small business owners fear. But you do need to be across it.



Networking over coffee and breakfast

8am – 8.10 am

Jonathan Carter, Head of Corporate, Legal & Policy, APRA AMCOS

Welcome and Event Overview. High level summary of the day's proceedings and an overview of the importance of rights management frameworks. 


8.10am – 8.20 am


Patricia Kelly, Director General, IP Australia

Patricia Kelly will provide an overview of how IP Australia is assisting SME’s secure the right IP protection and discover other business opportunities that can arise from their IP.

8.25am – 9.00 am


Growing your Business at Home

  • Wilma James, Senior Director, Expertise Commercialisation, Uniquest
  • Scott Boocock, CEO, Hegs Australia and Shark Tank contestant 
  • Patricia Kelly, Director General, IP Australia

This session provides a practical and instructive guide to current Intellectul Property management best practice and a clear overview of the current regulatory environment as it applies to IP. It also provides valuable insights into how to best leverage collaborative development efforts with a view to maximising the value of IP.  


  • How to protect a company in lifecycle events, such as capital raising
  • The advantages and challenges of owning IP vs owning the rights to IP
  • How to structure long-term collaboration between universities and early stage businesses to maximise value
  • Outlines government support programs to assist your IP business strategy
  • Small business help on how to recognise IP and affordable strategies on how to extract value from it



9.00 am – 9.15 am


Bryan Carr, Executive Director and CEO, SmartTrans Holdings

Bryan Carr has lived and worked in China for eight years, where the ASX listed SmartTrans has built a significant and fast growing business. He will talk frankly about the opportunities in the China market, and strategies for dealing with the markets significant IP challenges. This is a must attend keynote session for delivering valuable insights on protection issues. 


9.15 am – 9.55 am


Taking your Business Overseas

  • Rob Le Busque, Managing Director, Sales Operations and Strategy - APAC, EMEA, LATAM at Verizon Enterprise Solutions
  • Patrick Kearins, Assistant General Manager (Trade) and State Director, South Australia, Austrade
  • Ashley Brinson, Warren Centre for Advanced Engineering, Sydney University
  • Bryan Carr, Executive Director and CEO, SmartTrans Holdings

This session provides a checklist of key activities Australian businesses need to undertake as they prepare to sell into offshore markets. These are generally simple, but incredibly important steps that will set a company up for successful international expansion.


  • Business partnerships and manufacturing in Asia: strategies to manage risk
  • Understanding international IP regulatory environment and where Australian law sits
  • Frameworks such as Free Trade Agreements, and their implications for doing business abroad
  • Specific strategies for operating in ‘low IP protection environments’
  • Security strategies for the physical protection of Intellectual Property and technology infrastructure to achieve this

9.55 am – 10.10am

Morning Tea Break

10.10am – 11:10am

Breakout sessions

11.10am – 11.30am

Event Summary: Key Contacts and Resources


Event Concludes


Event Partners

IP Australia


Tank Stream Labs
Patricia Kelly

Patricia Kelly

Director General, IP Australia

Patricia Kelly is a distinguished Commonwealth public servant and has been the Director General of IP Australia for three years, managing a budget of $190 million, derived primarily comprised of fee-based revenue and oversees 1150 staff.

The agency also provides policy advice on intellectual property issues and undertakes education and awareness activities to promote the IP system. 

Ms Kelly has spent 30 years in the Commonwealth Public Service. Prior to joining IP Australia she was a Deputy Secretary in the Department of Industry and Innovation. She has also held roles within the Department of Social Security and the Department of the Prime Minister and Cabinet. 

Ms Kelly was awarded the prestigious Australian Public Service Medal in 2013 for her work on the massive Square Kilometre Array project and for the promotion of public sector innovation.

Bryan Carr

Bryan Carr

Executive Director and CEO, SmartTrans Holdings

Bryan Carr, Executive Director and CEO, SmartTrans Holdings

As an Executive Director and Chief Exective Officer of SmartTrans, Bryan Carr is one of the most experienced China-based executives from the tech sector that Australia has produced.

Mr Carr has been in his current role at the ASX listed SmartTrans Holdings for 16 years. The development of a mobile app launched at the Beijing Olympics saw the start of a decade of innovation for SmartTrans in China.

SmartTrans now offers a full suite of payment and eCommerce platform technologies, and has extensive sales and operations in both Australia and China. Mr Carr has been based in China for eight years, driving substantial revenue growth, and is one of the true pioneers into this market among SmartTrans cohort of mid-tier Australian tech companies.

The company now has a proven track record in e-commerce, marketing, logistics and e-payments mean SmartTrans can now offer a full suite of services to accelerate sales for both physical and digital products into China.

Robert Le Busque

Robert Le Busque

Managing Director, Sales Operations and Strategy - APAC, EMEA, LATAM at Verizon Enterprise Solutions

Robert Le Busque is the Managing Director of Sales Operations, Strategy & Planning for all of Verizon Enterprise Solutions International divisions. Based in Sydney, Robert leads strategy, planning and operational excellence for all enterprise focused international teams.

Robert started his career with Verizon in 2001 and has held numerous roles during this time. Robert has led specialist technology sales teams across the Asia Pacific region, most notably in the UC&C category. Robert has also held numerous program leadership roles, including time as the leader of the Verizon world accounts program in Asia Pacific. Having spent many years living and working throughout Asia, Robert has also spent a number of years leading the Enterprise sales team for Verizon in the Australian market.

Prior to joining Verizon Business, Robert held consulting and channel management roles in both Asia and Europe.

Robert holds a Bachelor of Arts Degree from Queensland University of Technology where he majored in classical music performance and a Postgraduate Graduate Diploma from Queensland University

Scott Boocock

Scott Boocock

Chief Executive Officer, HEGS Australia

Scott Boocock is a well-known Australian entrepreneur whose most recent venture HEGS Australia began with the re-imagination of the simple clothes peg that resulted in six new patents.

Since its inception three years ago HEGS Australia has grown significantly and has been featured on Channel 10’s Shark Tank Australia, won the prestigious international Good Design Award, and won Telstra’s South Australia Business of the Year award in 2015.

While HEGS had originally manufactured its product in China, the company was last year able to move production to its home base in Adelaide. The HEGS team now comprises a core team of eight, a 50+ manufacturing and assembly workforce, exporting to over 18 countries around the globe.

Scott recently launched his book ‘The Aussie Innovator”, sharing his entrepreneurial journey, and is a sought after speaker.  

Wilma James

Wilma James

Senior Director, Expertise Commercialisation, Uniquest

Following 16 years in the legal and paralegal sphere, Wilma James spent four years as Business Manager of a $15m portfolio of social science/natural resource management projects for CSIRO’s Sustainable Ecosystems Division. She then joined UniQuest and after four years as Manager of Operations and Development, Wilma has now taken on her current role. 

Wilma works on the interface between science and industry reviewing and implementing viable projects that can improve industry productivity and community development arising from commercial research.  Wilma’s role includes leading the strategy and operational opportunities for UniQuest in relation to engagement with industry and government in commercialising The University of Queensland’s expertise. 

Wilma also manages a number of commercial business ventures owned by UniQuest including Australia’s largest cultural heritage commercial research venture and a new virtual health clinic providing telehealth to residential aged care facilities.

Ashley Brinson

Ashley Brinson

Executive Director, The Warren Centre for Advanced Engineering, Sydney University

Ashley Brinson joined the Warren Centre’s as Executive Director in July 2014. He brought to the role, over 25 years of industry experience across the technology and innovation spectrum. He is an inventor, named on five PCT patent sets in chemical engineering design.

Ashley holds a Bachelor of Chemical Engineering from the Georgia Institute of Technology, an MBA from Rutgers University New Jersey and a Juris Doctor from the University of Sydney Law School.  Ashley is a lawyer of the Supreme Court of NSW, a Fellow of Engineers Australia and a Fellow of the Institute of Chemical Engineers (UK).

He has extensive experience across international markets and is considered an expert in managing innovation projects in low protection IP environments.

Ashley is well versed in clean energy, manufacturing, construction, chemical engineering, project management, stakeholder engagement and transformational leadership. Ashley is a passionate advocate for Australian innovation and the market opportunities related to Asia’s 

Patrick Kearins

Assistant General Manager, Assistant General Manager (Trade) and State Director, South Australia - Austrade

Patrick is currently the Assistant General Manager (Trade) leading Austrade’s Food and Agribusiness, and International Health teams.  These teams work, at the industry and firm level, to advance Australia’s commercial interests internationally.  He also leads the Austrade team in South Australia.

From 2010 till early 2016 Patrick was based in Mumbai, India, as the Senior Trade Commissioner in Western India, and as the Trade Commissioner responsible for Pakistan, Bangladesh and Sri Lanka.  Leading Australia’s trade and education promotion and investment attraction across these countries, Patrick worked with a range of industry sectors to position for, and win business.

Patrick joined Austrade in 2005 as Trade Commissioner in Jakarta, Indonesia, where he was based until 2010.  While in Jakarta Patrick led the work across education, financial services, and food and beverage and agriculture.  He also led Austrade’s teams in, and worked across, the ASEAN markets with a focus on health.

Prior to joining Austrade Patrick worked for five years in the food and beverage industry in Australia, building business into North Asia, South East Asia and the Middle East.  After leaving university, he worked with CSR across a number of its business units and held a number of roles, including product responsibility for marketing and production across Australia and New Zealand.

A graduate of Agricultural Economics from Sydney University, Patrick also holds post graduate qualifications in Business Administration from the University of Adelaide.

Jonathan Carter

Jonathan Carter

Head of the Legal, Corporate & Policy Division of APRA AMCOS

Jonathan Carter is Head of the Legal, Corporate & Policy Division of APRA AMCOS, an organisation that licenses music copyrights throughout the Asia-Pacific region.  Jonathan commenced his career as Associate to the Hon. Justice Heerey of the Federal Court of Australia. He then worked for the intellectual property group of national law firm Allens before taking in-house legal and management roles at Sony Music Entertainment Australia and EMI Music Australia.

Jonathan is currently President of the Copyright Society of Australia and represents the Asia-Pacific region on the Legal Committee of the International Confederation of Societies of Authors and Composers. He also sits on the Steering Committee of Music Rights Australia and Ethics Committee of Genea Limited.

Jonathan has degrees in arts and law with double first class honours from the University of Sydney and studied trumpet at the Sydney Conservatorium of Music. He is a passionate supporter of Australian music and a regular guest lecturer on copyright law at various law schools around the country.

Return to events page

Scroll To Top