About us

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

Our goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition.​ Through our publication, targeted industry forums, high-level roundtables and bespoke content and events, we provide information and insight on the application of new technology toward continued national prosperity.

InnovationAus provides independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Editorial guide

InnovationAus endeavours to provide independent, honest, fair, and accurate news reporting and commentary on public policy and business innovation related to the Australian tech and innovation sectors to the highest integrity.

InnovationAus is a part of Hello Espresso, an independent and diversified communications company. InnovationAus is a separate entity within the group both from a commercial and operational perspective. It maintains its own contractual relationships with suppliers and clients.

In an aim to uphold the highest editorial integrity, below is a guide of InnovationAus’s editorial policy:

Please do not send us unsolicited embargoed media releases. We will not agree to embargoes unless;

  1. it has been specifically agreed to by phone or in email with the editor and
  2. there is genuine news value to the story and it holds some complexity or nuance that requires an advance briefing or discussion

For more information about our editorial policy or for other editorial enquiries, including sharing media releases and story ideas, please direct it to Editorial Director, James Riley at james@innovationaus.com

Bespoke content

Bespoke content developed as part of a commercial strategic partnership will be clearly identified. It will always meet editorial guidelines, with the baseline benchmark that it provides value to our readers and partners, and that it contributes to the national policy discussion.

For information on advertising or sponsored content, please contact: aaron@innovationaus.com

Our team

Corrie McLeod

Publisher InnovationAus

CEO Hello Espresso

Corrie McLeod is a 17-year communications veteran and is the Founder and Publisher of InnovationAus.

Corrie is also the Chief Executive Officer of Hello Espresso the holding entity for a group of companies comprising Espresso Communications and InnovationAus, overseeing the strategic direction and commercial operations of the group.

As publisher, Corrie manages the role that InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Corrie sets the creative direction and operational execution of InnovationAus’ commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships.

She also chairs the InnovationAus Editorial Advisory Board.

James Riley

Editorial Director

James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus.

Over a 30-year career in journalism, has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek and has worked on editorial floors at various times in Sydney, Melbourne, Canberra (Press Gallery), Adelaide and Hong Kong.

He also co-founded the pan-Asia monthly print magazine The Dataphile in Hong Kong in 1993 at the birth of the World Wide Web.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James is responsible for building the InnovationAus Editorial Advisory board. He regularly moderates roundtable business lunches, panels and industry forums.

James has had a specific interest in industry development policy as it relates to the Australian technology sector.

Denham Sadler

National Affairs Editor

Denham Sadler is InnovationAus’ Melbourne-based Senior Reporter, having joined the publication in 2016. During this time, Denham has quickly built a reputation as one of the best technology reporters in the country, with unmatched coverage of public policy developments that affect the tech industry.

Denham developed a deep understanding of Australia’s startup as editor at StartupSmart (part of SmartCompany), where he delivered the latest news on Australian entrepreneurs and the local startup ecosystem.

His work has also appeared in The Saturday Paper, ABC News, The Guardian and Crikey, among a host of other publications.

Joe Brookes

Senior Reporter

Joseph has covered Australian business and government technology as a journalist and editor for Which-50.com, where he worked across several issues including cloud computing, data privacy, digital marketing, sustainability and digital accessibility. Joseph was awarded best new journalist at the 2020 IT Journalism Awards where he was also runner up for best technology issues journalist. His work has also appeared in the AFR, and Government News.

Catherine Arnott

Managing Director

Cath has more than 14 years’ experience as a PR, media, communications and marketing professional in both agency and client-side positions, specialising in enterprise tech and not-for-profit. Her communications career began in agency with clients in the property and consumer sectors, before she transitioned into tech PR as an Account Manager in 2009.

She moved in-house in 2012 as Global PR & Communications Manager in Symantec’s Consumer Utilities division, then spent four years in media, communications and marketing advisory roles in the not-for-profit space, at Children’s Cancer Institute and Fundraising Institute Australia.

Cath joined Espresso in 2017 as an Account Director and has returned in 2019 as Managing Director. With an aptitude for people and operations direction, Cath’s focus is on building an empowered team that is committed to consulting excellence.

Michelle Turcsányi

Art Director

With over 30 years’ experience as a graphic designer, including 10 years as Art Director for TIME Magazine, Michelle’s expertise in the field extends across a wide range of disciplines, including corporate branding & marketing, editorial & magazine design, picture editing & art direction for all manner of print and digital communications.

Michelle’s skills in corporate branding and helping to establish, reinforce, or even redefine brand identity, are highly prized and sought after, so we are delighted to be able to provide those to our clients.

Providing corporate and editorial work for both print and the web, Michelle draws from her vast experience and always provides a personalized service and attention to detail that so often makes the difference between good design and great design. Above all, her work is about ideas; ideas that engage with the people you want to reach.

Sarah O’Donnell

Senior Producer

An award-winning communications specialist with over 16 years of international journalism and marketing experience. Prior to joining InnovationAus – where she translates big picture ideas and concepts into webinars, podcasts and live events – Sarah drove BESydney's communication objectives; and was the Deputy Editor of two B2B magazines at the largest events industry publisher in the UK.

Sarah taps into this vast experience to provide strategic communications across InnovationAus' portfolio of activity to ensure messages are clear no matter the intended audience. She is a committed and results-driven communications and marketing professional who enjoys the strategy behind InnovationAus' vision to deliver desired results.