About us

InnovationAus is an independent publication that reports on government policy as it affects technology-based innovation across the nation’s growth industries. From mining and agriculture to financial services, MedTech, cyber security and advanced manufacturing, the journalism focuses on the opportunities that align with Australia’s strategic priorities and connects government, institutional researchers, investors, entrepreneurs and the mainstream business community.

Our goal is to galvanise new thinking and encourage new action in building on Australia’s economy in transition.​ Through our publication, targeted industry forums, high-level roundtables and bespoke content and events, we provide information and insight on the application of new technology toward continued national prosperity.

InnovationAus provides independent and trusted information to its readers and is considered the record of choice for decision makers from government, industry and research sectors.

Editorial guide

InnovationAus endeavours to provide independent, honest, fair, and accurate news reporting and commentary on public policy and business innovation related to the Australian tech and innovation sectors to the highest integrity.

InnovationAus is a part of Hello Espresso, an independent and diversified communications company. InnovationAus is a separate entity within the group both from a commercial and operational perspective. It maintains its own contractual relationships with suppliers and clients.

In an aim to uphold the highest editorial integrity, below is a guide of InnovationAus’s editorial policy:

Please do not send us unsolicited embargoed media releases. We will not agree to embargoes unless;

  1. it has been specifically agreed to by phone or in email with the editor and
  2. there is genuine news value to the story and it holds some complexity or nuance that requires an advance briefing or discussion

For more information about our editorial policy or for other editorial enquiries, including sharing media releases and story ideas, please direct it to Editorial Director, James Riley at james@innovationaus.com

Bespoke content

Bespoke content developed as part of a commercial strategic partnership will be clearly identified. It will always meet editorial guidelines, with the baseline benchmark that it provides value to our readers and partners, and that it contributes to the national policy discussion.

For information on advertising or sponsored content, please contact: corrie@helloespresso.com.au

Our team

Corrie McLeod

Publisher InnovationAus

CEO Hello Espresso

Corrie McLeod is a 17-year communications veteran and is the Founder and Publisher of InnovationAus.

Corrie is also the Chief Executive Officer of Hello Espresso the holding entity for a group of companies comprising Espresso Communications, One Part Idea and InnovationAus, overseeing the strategic direction and commercial operations of the group.

As publisher, Corrie manages the role that InnovationAus plays in the Australian media landscape, as well as its place as an independent voice within the local technology ecosystem.

Corrie sets the creative direction and operational execution of InnovationAus’ commercial offerings, ranging from business roundtables, content partners, forums and bespoke events, as well as the publication’s advertising partnerships.

She also chairs the InnovationAus Editorial Advisory Board.

James Riley


James Riley has a long history as a technology reporter in Australia and in Asia and is the Founder and Editorial Director of InnovationAus.

Over a 30-year career in journalism, has worked in newspapers, industry magazines, radio and online, including lengthy reporting stints at the South China Morning Post, The Australian, and InformationWeek and has worked on editorial floors at various times in Sydney, Melbourne, Canberra (Press Gallery), Adelaide and Hong Kong.

He also co-founded the pan-Asia monthly print magazine The Dataphile in Hong Kong in 1993 at the birth of the World Wide Web.

As the Editorial Director, James sets the tone and direction of InnovationAus reporting, as well as advising on building programs for business roundtables and bespoke events. James is responsible for building the InnovationAus Editorial Advisory board. He regularly moderates roundtable business lunches, panels and industry forums.

James has had a specific interest in industry development policy as it relates to the Australian technology sector.

Denham Sadler

Senior Reporter

Denham Sadler is InnovationAus’ Melbourne-based Senior Reporter, having joined the publication in 2016. During this time, Denham has quickly built a reputation as one of the best technology reporters in the country, with unmatched coverage of public policy developments that affect the tech industry.

Denham developed a deep understanding of Australia’s startup as editor at StartupSmart (part of SmartCompany), where he delivered the latest news on Australian entrepreneurs and the local startup ecosystem.

His work has also appeared in The Saturday Paper, ABC News, The Guardian and Crikey, among a host of other publications.

Michelle Turcsányi

Art Director

With over 30 years’ experience as a graphic designer, including 10 years as Art Director for TIME Magazine, Michelle’s expertise in the field extends across a wide range of disciplines, including corporate branding & marketing, editorial & magazine design, picture editing & art direction for all manner of print and digital communications.

Michelle’s skills in corporate branding and helping to establish, reinforce, or even redefine brand identity, are highly prized and sought after, so we are delighted to be able to provide those to our clients.

Providing corporate and editorial work for both print and the web, Michelle draws from her vast experience and always provides a personalized service and attention to detail that so often makes the difference between good design and great design. Above all, her work is about ideas; ideas that engage with the people you want to reach.

Samantha Rosich

Senior Account Director

Espresso Communications

Samantha is a creative and strategic marketing, communications and PR professional with over 20 years’ experience working across industries as diverse as fashion, professional services, events, retail, startups, publishing and financial services.

Samantha has held a number of director level positions at other agencies and is also a former agency founder and content lead.

As a former broadcast journalist, Samantha enjoys creating stories and producing quality, value-adding, informative content. Her breadth of experience in PR, media and marketing, as well as her deep understanding of digital marketing tools and practices, is integral in helping to shape how we guide our clients on maximising their communications activities online.