Ep 2 – Trusted Retailing: the role of next-gen technology in delivering strong CX

James Riley
Editorial Director

With the shift from in-person, bricks and mortar shopping to online shopping surging, retailers must continue to invest in innovative customer experiences – to capture revenue and offset lost sales. Among key priorities are scaling up digital, improving the ecommerce customer experience and operating efficiency, futureproofing end-to-end operating models and progressing supply chain transformation. Brad Blyth, Chief Information Officer at Kmart and Target and Mathew Wells, Global Solutions and Strategy at Verizon Business Group discuss changing retail patterns and habits, and the use of next-gen tech to drive sales and improve customer interaction.

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