‘Widespread’ exploitation of sensitive data for online ads


Joseph Brookes
Senior Reporter

The Albanese government is being urged to take advantage of a rare multi reform opportunity to curb Australia’s “extractive and predatory data market” after analysis of a leaked dataset showed vulnerable Australians’ activity is being tracked and traded online.

A database of 650,000 ‘audience segments’ found on the website of Microsoft’s ad platform Xandr shows Australian internet users are being grouped for advertising based on sensitive information like “heavy TAB …

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