Are you on the DTA marketplace?

James Riley
Editorial Director

Is your company a supplier of products or services to the Australian government, and is it listed on the DTA’s Digital Marketplace? We want to hear from you! is seeking feedback from sellers on the Digital Marketplace to get a snapshot of how this new procurement mechanism is performing for smaller suppliers.

If you are a registered seller on the Digital Marketplace, by now you should have received an email from us with a link to an online survey. It is a painless exercise – three minutes – although there is plenty of room to leave more detailed commentary if that’s what needed.

Survey: Looking for feedback from SMEs and startups on the Digital Marketplace

If you have not seen the survey or have some feedback relevant to the operation of the Digital Marketplace, please contact the author (email below).

The Digital Marketplace was launched by the Digital Transformation Agency as a beta service with 220 sellers in August 2016 to make it easier for smaller suppliers and startups to compete for the Australian Government’s $7 billion+ technology spend.

There are now more than 720 approved sellers on the beta site, and more than 865 buyers. The Digital Transformation Agency says $51 million worth of business has been awarded through the site via 360 separate engagements.

The Digital Marketplace project was hailed at its launch as an initiative long overdue in its aim to make it easier for smaller companies to do business with government.

Anecdotally, the marketplace appears to have had mixed results. This survey aims to provide a detailed picture of the experience of companies selling via the platform.

The results of the survey, and the key themes and issues raised by the respondents, will be discussed in detail at the Open Opportunity Canberra forum in Canberra on Thursday November 30.

Individual responses to the Digital Marketplace will be kept confidential and commentary feedback will be anonymised.

The Open Opportunity Canberra forum is a deep dive look at the challenges and opportunities of government tech procurement.

The Digital Marketplace is just one of a series initiative introduced by the Turnbull government via the National Innovation and Science Agenda to improve not only government service delivery, but also industry development outcomes of the $7b+ Commonwealth ICT spend.

The challenges of selling to government are not straight forward, just as the challenges for large agencies dealing with small suppliers is not straight forward.

The Open Opportunity Canberra forum unpicks some of those challenges to give smaller companies some insights that can be used in dealings with government. is an unabashed advocate for Australian SME’s and the growing cohort of tech startup enterprises that have found their way to revenue. You can secure your seat at the Open Opportunity Canberra forum here.

Confirmed speakers at the Open Opportunity Canberra forum include:

  • The Hon. Angus Taylor, Assistant Minister for Cities and Digital Transformation, Australian Government
  • Aidan Tudehope, ‎Managing Director, ‎Macquarie Government
  • Dr. Tahnya Donaghy, Deputy Chief Executive Officer, Department of Premier and Cabinet, SA Government
  • Wayne Gerard, Founder and Chief Executive Officer, RedEye
  • Gil Kirkpatrick, Chief Technology Officer, ViewDS (USA)
  • Rob Zagarella, Chief Executive Officer and Founder, NNNCo
  • Stephanie Foster, Deputy Commissioner, Australian Public Service Commission
  • Thomas Hajdu, Chief Advisor for Innovation, SA Government
  • Elizabeth Kelly, Deputy Secretary, Department of Industry, Innovation and Science, Australian Government
  • Stephen Gee, Assistant Secretary Passport Policy and Integrity Branch, Department of Foreign Affairs and Trade
  • Claudia Lajeunesse, Head of Digital ID, Australia Post
  • Mark Staples, Program Leader Software Systems, Data61
  • Robert Bollard, General Manager RIO program and Business Futures, IP Australia

If you have not received an email link to the survey, please contact Iwan Hartono directly via


Do you know more? Contact James Riley via Email.

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