Smart IP the key to market success

James Riley
Editorial Director

Whether your company is building a business in the domestic Australian market or preparing to sell products and services offshore, getting the intellectual property framework in place from the start is a key to avoiding unnecessary pitfalls and headaches.

IP Australia director general Patricia Kelly will provide a lead a series of keynotes and panels at’s first ‘Intellectual Property – Your Business at Home and Abroad’ conference in Sydney on August 23.

Ms Kelly is an Australian Public Service Medal winner for her work on securing Australia’s leadership role on the massive Square Kilometre Array project and the architect of the nation’s intellectual property protection regime.

A bridge too far: Extracting maximum value for Australian innovators through smart IP strategy

She will outline the support measures available to Australian companies looking to extract the maximum value for their innovation efforts, and provide an overview of how to best position your company for growth both in Australia and international markets. has partnered with IP Australia and rights management resource APRA AMCOS to build a hands-on, interactive conference that aims to arm local startups and mid-tier Australian companies with the practical knowledge to confidently enter new markets, and maximise the rewards from their innovation efforts.

In addition to getting the basics of IP protections and collaborations in place for the local market, China and the other markets of Asia are a key focus for this event. IP Australia’s Counsellor to China will be in Sydney at the event to take questions directly from delegates.

There is limited seating at this event. It has a nominal cost to attend, which will cover a light breakfast. We have built the agenda to have a maximum knowledge impact in the innovation community. You can find more detail here.

The Shanghai-based chief executive of ASX-listed SmartTrans Bryan Carr providing a second keynote. Mr Carr has lived and worked in China for eight years as one of the very few Australian tech companies that has successfully built more than a beachhead in China.

Mr Carr is an almost unique resource. This is a must for any Australian startup that has an interest in setting up in China, either through the Austrade ‘Landing Pad’ or Fishburners’ new Shanghai outpost.

SmartTrans is a payments and mobility platform. It has done the hard yards in an intensely competitive China market, and Mr Carr brings a boatload of expertise to his keynote, and is on hand to offer real-life, hard-earned life experience to the discussion.

‘Move fast and expect the worst’ is a piece of advice you hear a lot about China (and other parts of Asia.) But things are never this simple, and SmartTrans is one of only a very few Australian mid-tier tech companies that has forged a path in this market.

The ‘Intellectual Property – Your Business at Home and Abroad’ event will feature lots of short, sharp presentations, followed by targeted panel sessions. A series of ‘meet the experts’ round table session will give attendees the chance to ask questions not just of so-called ‘though leaders’, but of peers who have skin in the game in these markets.

Also presenting is Scott Boocock, the Aussie Innovator and Shark Tank recipient (and Telstra Business Award recipient. Mr Boocock not only designed a better clothes peg, but applied six patents to it with his Hegs Pegs, and brings with him the experience of taking that product to China for manufacturing.

He has subsequently brought the manufacturing back to his home base in Adelaide (incredibly mass-producing these pegs for world markets at a lower cost than his Chinese contractors) and brings with him enormous experience of the value of genuine protections.

Wilma James is a commercialisation expert from UniQuest, the commercialisation arm of the University of Queensland. UniQuest is the Gold Standard of industry-academia collaboration outcomes, and has a string of exits values in the hundreds of millions of dollars.

Ms James will lead a discussion of IP issues related to industry-academia research collaborations, and can outlines the best-practice strategies for extracting the maximum value for all parties involved.

In Australia, where the university sector has underperformed in commercialising research, UniQuest has excelled. And Wilma James provides a practical guide for engaging with the research community.

This is the first time has hosted its ‘Intellectual Property – Your Business at Home and Abroad’. We’re incredibly excited about it.

You can reserve your seat here. I will look forward to personally welcoming you.

Do you know more? Contact James Riley via Email.

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