ACMA flags new misinformation metrics for Big Tech

Australia’s communications regulator is developing a new set of metrics to boost visibility of the actions social media giants like Meta and TikTok are taking to combat harmful misinformation and disinformation.

The metrics are yet to be finalised but could provide greater transparency and a ‘like for like’ comparison of signatories to the voluntary industry code, which is administered by the Digital Industry Group (DIGI).

Instances of misinformation that have been flagged by users or whether a digital platform provider took any action to address the misinformation, including through the use of takedowns, are among the metrics being considered.

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